MoJamaican: Authentic Seasonings, Sauces, Jams and Jellies
  • home
  • Macramé by Mo
  • contact
  • team
  • blog

OUR STORY

5/24/2023

0 Comments

 
In 2018, MoJamaican embarked on its entrepreneurial journey with a unique concept of selling Authentic Jamaican snacks. The business aimed to introduce Jamaican flavors and snacks to a wider audience, showcasing the rich culinary heritage of the Caribbean nation. However, MoJamaican faced a significant setback due to the absence of preservatives in their snacks, causing them to expire within just three months.
Despite the initial setback, MoJamaican did not let this deter their entrepreneurial spirit. Recognizing the need for a shift in their business model, they decided to leverage their expertise in cooking and explore new avenues. They seized the opportunity to create alcoholic-inspired rubs, sauces, jams, and jellies, capitalizing on the popularity of Jamaican flavors and infusing them into these unique products. Remarkably, even though they ventured into a different market, MoJamaican retained its original name, symbolizing its dedication to its Jamaican roots.

Since October 2023, MoJamaican has been focusing primarily on this new model, delighting customers with their range of alcoholic-inspired rubs, sauces, jams, and jellies. By diversifying their product offerings, MoJamaican successfully tapped into a broader customer base interested in exploring new flavors and incorporating Jamaican influences into their culinary experiences.

While expanding their product line, MoJamaican has remained true to their heritage by continuing to offer their signature seasonings, including jerk seasoning, oxtail seasoning, and curried seasoning. These seasonings have become an integral part of their product portfolio, ensuring that customers can still savor the authentic Jamaican flavors they initially set out to showcase.
​
With their revamped business concept, MoJamaican has demonstrated resilience and adaptability in the face of challenges. By capitalizing on their culinary expertise and embracing a wider range of products, they have managed to overcome their initial setback and carve a niche in the market. MoJamaican continues to be a testament to the entrepreneurial spirit, as they strive to bring the vibrant flavors of Jamaica to the world, one product at a time.
0 Comments



Leave a Reply.

    RSS Feed

    Join Our List

sign up
SHOP
Home
Shop
About
Updates
Contact
SOCIAL
  • home
  • Macramé by Mo
  • contact
  • team
  • blog